Brand Resilience: Reinventing your image during times of crisis
Ridwanullah Abdulazeez
Jan 2025 · Recorded Books
Ebook
81
Pages
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About this ebook
Brand Resilience provides businesses with strategies for navigating through tough times by reinventing their brand image. Whether it’s a public relations disaster, economic downturn, or unforeseen challenges, this book outlines how companies can bounce back by re-establishing trust, redefining their narrative, and adapting to changing consumer perceptions.
The book focuses on the importance of authenticity, empathy, and agility in crisis management, offering real-world examples of brands that have successfully reinvented themselves after major setbacks. Brand Resilience gives actionable advice for rebuilding your brand in a way that not only helps you survive a crisis but also positions your company for future growth and success.
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