“IN MY WORDS”: "Thoughts, Lives and Horizons"
About this ebook
Each story explores a central theme: poverty and wealth, loneliness and friendship, success and failure, love, and loss. Because life is all this: an unpredictable carousel of emotions, a succession of moments that, although often forgotten, leave an indelible mark on our hearts.
This book is divided into moments, as if they were chapters of life itself. There are stories that speak of success, fame, wealth, and others that show the opposite side: poverty, difficulty, and misery. Some stories touch on profound themes such as illness, death, and happiness, while others celebrate the importance of emotional bonds, love, children, and those bonds that we often take for granted, but which are the foundation of our existence.
And then there is Frega Ferdinando, a character who moves lightly, ironically, but full of meaning. Ferdinando is a symbol, of us, of those who face life between smiles and difficulties, without ever losing the desire to move forward.
Authoring these stories was like observing life through a special lens, where every little detail becomes the protagonist. Every word was chosen to excite, to make you think, or simply to accompany the reader in a moment of pause from the frenetic world that surrounds us.
About the author
Ferdinando is a global leader, author, and successful consultant with a career that spans the worlds of business, innovation, and culture. He began his career in 1985 as a sales assistant at Gillette Italia, quickly rising through the management ranks to become general manager in 2003, and later CEO and managing director of international companies. His career is marked by a strategic vision that has contributed to the growth and renewal of several companies worldwide.
Since 2018, Ferdinando has led five Italian companies in the electronics sector, strengthening his skills in management and the development of cutting-edge technologies, bringing innovations that have boosted the competitiveness of the sector. His ability to combine global dynamics with Italian expertise has enabled him to achieve exceptional results, confirming his status as a reference in the industrial landscape.
But his vision goes beyond business. Ferdinando has dedicated years to humanitarian projects in South America and Africa, turning his professional success into an opportunity to promote social change and address global challenges. By merging professional ambition with social responsibility, he has acquired a world view that makes him a leading thinker and leader.
In 2021, his passion for writing led him to share his experiences and philosophy through short stories, where introspection and reflection intertwine with his life experiences. With an authentic and incisive language, he has created works that touch the hearts of readers, inviting them to reflect on their own existence.
To date, Ferdinando has published 49 works translated into 22 languages, including printed books, ebooks, and audiobooks, reaching about 3/4 of the world's population. His next major project, "My Life in Retro," marks the completion of his fiftieth book and represents a deep reflection on his life and the lessons learned along the way. His philosophy is based on deep values: respect and importance of women, the belief that good is superior to money, and authenticity as a driving force. With these principles, he guides every action, both professionally and personally, leaving an indelible mark on the world.
