The author of these stories is a witness, yes, but also a protagonist who has decided to be the architect of his own destiny, consciously choosing to create moments of change in a world in constant evolution. Each experience described is a fragment of a life lived with passion, courage, and curiosity. But it is not only his path that emerges from these pages. Each person who crosses his path leaves a mark, a lesson, an idea that enriches his path and, in some way, that of the reader.
Throughout these pages, the reader will find himself confronted with a variety of emotions: from deep reflection to the lightness of a smile, from the courage to overcome obstacles to the sweetness of achieved awareness. Each story is an opportunity to look inside, to learn not only from victories, but also from falls, which often reveal deeper teachings than they seem. Resilience, determination, and the ability to transform challenges into springboards are the themes that run through every word of this book.
This is not a story of easy triumphs or successes achieved without sacrifice, but an exploration of the choices that each person, in their own way, finds themselves making. These stories speak to us of that subtle force that pushes us to get up, to learn and to reinvent ourselves. Life, just like this book, is never a destination, but a continuous journey, a process that enriches the soul and that never stops teaching us.
The stories you will find here are not simple tales of past experiences, but profound reflections on what really matters: conscious choices, the courage to be vulnerable, the beauty of change and the importance of persevering in the most difficult moments. Each page represents not only a piece of a man's journey, but an invitation to do the same, to never give up in the face of obstacles, but to always seek the strength to move forward.
Ferdinando is a global leader, author, and successful consultant with a career that spans the worlds of business, innovation, and culture. He began his career in 1985 as a sales assistant at Gillette Italia, quickly rising through the management ranks to become general manager in 2003, and later CEO and managing director of international companies. His career is marked by a strategic vision that has contributed to the growth and renewal of several companies worldwide.
Since 2018, Ferdinando has led five Italian companies in the electronics sector, strengthening his skills in management and the development of cutting-edge technologies, bringing innovations that have boosted the competitiveness of the sector. His ability to combine global dynamics with Italian expertise has enabled him to achieve exceptional results, confirming his status as a reference in the industrial landscape.
But his vision goes beyond business. Ferdinando has dedicated years to humanitarian projects in South America and Africa, turning his professional success into an opportunity to promote social change and address global challenges. By merging professional ambition with social responsibility, he has acquired a world view that makes him a leading thinker and leader.
In 2021, his passion for writing led him to share his experiences and philosophy through short stories, where introspection and reflection intertwine with his life experiences. With an authentic and incisive language, he has created works that touch the hearts of readers, inviting them to reflect on their own existence.
To date, Ferdinando has published 49 works translated into 22 languages, including printed books, ebooks, and audiobooks, reaching about 3/4 of the world's population. His next major project, "My Life in Retro," marks the completion of his fiftieth book and represents a deep reflection on his life and the lessons learned along the way. His philosophy is based on deep values: respect and importance of women, the belief that good is superior to money, and authenticity as a driving force. With these principles, he guides every action, both professionally and personally, leaving an indelible mark on the world.