Persuasion Psychology: Harnessing the Power of Persuasion in Everyday Interactions

Book 1 - Why does understanding a psychological risk lead to physical reactions? The answer lies in human anatomy, specifically in the mechanisms behind real pain. Is mental pain comparable to physical pain? How does intense pain manifest? When it comes to physical pain, the process is straightforward. We rarely consider the basic motor reflexes controlled by the spine.

During physical sensation, a nervous impulse is transmitted through the nerves to the corresponding part of the brain, which then sends a response impulse to an organ. But how does mental pain occur? Our bodies possess a self-regulation function for all physiological processes. In essence, the brain responds to changes in the body's chemical processes.

Book 2 - Many believe that the most successful people in the world have mastered the ability to use their minds to attract what they desire. Imagine being able to draw what you want most into your life effortlessly, without having to take direct action. Imagine being able to manifest your goals and desires through the discipline of your thoughts.

Everything begins with thoughts, which most people don’t fully grasp, as actions are rooted in these ideas. Before diving into the methods that harness the power of the mind, it’s important to ask: What is the subconscious mind?

The subconscious is a part of the mind that, while not fully conscious, influences a person’s actions and feelings. Some view the subconscious as connected to the spirit or soul, capable of shaping your reality based on the messages it receives from your actions and beliefs.