Emergence of Social Media: Shaping the Digital Discourse of the Next Generation

Assistant Professor, Department of Journalism and Mass Communication, School of media and Communication, Adamas University, Kolkata.

Swati Agarwal is currently working as an Assistant Professor under the Department of Journalism and Mass Communication, School of Media and Communication, Adamas University. She has an experience of 7 years in media academics and takes active interest in guiding the students. She is UGC-NET qualified and has completed her Ph.D. from Adamas University. Her research papers have been published in reputed Scopus-indexed journals and UGC CARE listed Journals. She had pursued her Bachelor’s and Master’s in Journalism and Mass Communication from the University of Calcutta. She has actively participated in many national and international conferences, contributing significantly to research efforts. Her research interests are social media, development communication. Additionally, she is working in exploring the digital divide and its impact on media students’ adaptation to technology in India.

Associate Professor, Department of Journalism and Mass Communication, School of media and Communication, Adamas University, Kolkata

Dr. Sharmila Kayal is currently working as an Associate Professor with the Department of Journalism and Mass Communication under the School of Media and Communication at Adamas University in Kolkata. Before joining Adamas University, she was a full-time research scholar at Pondicherry Central University in Puducherry. There, she was a recipient of the university- accredited UGC Research Fellowship for five years. She did her Master’s degree in Journalism and Mass Communication from Ravenshaw University in Cuttack. She has actively participated in international conferences held in Dubai in 2018 and Bangkok in 2019, where her papers were published in reputed and prestigious journals. She has papers in the Indian Journal of Ecology, a NAAS-credited and Scopus-indexed journal. She also holds an additional Master’s degree in Criminology and Police Administration.

Assistant Professor, Department of Journalism and Mass Communication, School of Media and Communication, Adamas University, Kolkata

Dr. Sayak Pal works as an assistant professor at Adamas University, Kolkata. He has a PhD in Media and Communication from Symbiosis International (Deemed University), Pune, a PGDM from the Institute of Engineering and Management in Kolkata, and another master’s degree in Mass Communication and Journalism. He has also qualified UGC- NET in Journalism and Mass Communication. Earlier, he was associated with the NSHM Knowledge Campus in Kolkata, Ramoji Krian Universe in Hyderabad, Symbiosis School of Media & Communication in Bengaluru, and Amity University in Kolkata. He has had a brief industry stint spanning roughly around four years. He is a research enthusiast and has published his research in SCOPUS-indexed, WOS, and UGC care-listed journals, along with book chapters with international publishers (Routledge and Taylor & Francis) and several peer-reviewed journals. He also has four edited books in his list that are available on Google Books, Amazon, and Flipkart. His areas of research interest lie in advertising, sustainable communication, consumer psychology, and media economics.

Professor and Director, Symbiosis Institute of Media and Communication Dean, Faculty of Media and Communication, Symbiosis International (Deemed University), Pune, India.

Associate Professor, School of Business and Economy, Adamas University, Kolkata

Assistant Professor of Commerce, Sri Ramakrishna College of Arts & Science, Coimbatore

Assistant Professor of Commerce, Sri GVG Visalakshi College for Women, Udumalpet

Lecturer in Mass Communication, Institute of Management and Technology (IMT), Enugu, Nigeria

Research Consultant, Enugu, Nigeria

Lecturer in Mass Communication, Institute of Management and Technology (IMT), Enugu, Nigeria

MPhil, Deputy Director (on Deputation), Bangladesh Bank (the Central Bank of Bangladesh), M.A in Journalism and Mass Communications, Adamas University

Associate Professor, Department of Business Administration in Finance and Banking, Faculty of Business Studies, Bangladesh University of Professionals(BUP), Mirpur Cantonment, Dhaka

MBA Student, Department of Business Administration in Finance and Banking, Bangladesh University of Professionals(BUP), Mirpur Cantonment, Dhaka

English Department, Ibn Khaldoun University, Algeria

Department of English, Jadavpur University

M.Sc. in Psychology, Department of Psychology, School of Health and Medical Sciences, Adamas UniversityProfessor& Head of the Department

Professor& Head of the Department Psychology, Symbiosis College of Arts and Commerce, Pune, India

Licensed Clinical Psychologist (A90691), Assistant Professor, Department of Psychology, School of Health and Medical Sciences, Adamas University

Assistant Professor, UBMC & Research Scholar, NBU

Post Graduate Student, Department of Mass Communication, Delta State University, Abraka, Delta State, Nigeria

Assistant Professor of Political Science, Crescent School of Law, B.S. Abdur Rahman Crescent Institute of Science & Technology, Vandalur, Chennai.

B.Ed, M.A, Curriculum Retainer

Research Scholar (JRF), Department of Education, Cooch Behar Panchanan Barma University, West Bengal, India

Principal, Dinhata College, West Bengal, India

MA, Department of Economics, Cotton University, Assam

Research Scholar, Department of Economics, Cotton University

MA, Political Science, North Eastern Hill University, Shillong

Topfaith University, Nigeria

Gloroius Institute of Journalism, Eket, Nigeria

Research Scholar, Dept of Journalism and Mass Communication, School of Media and Communication, Adamas University

Postgraduate Scholar, IIT Gandhinagar

Student from Banaras Hindu University, MA Final year in Sociology Department

Student from Banaras Hindu University, MA Final year in Sociology Department

Assistant Professor, Department of Journalism and Mass Communication, School of Media and Communication

Assistant Professor, MMIM, Maharishi Markandeshwar Deemed to be University Mullana, Ambala, Haryana, India

PhD Scholar, School of Media & Communication, Adamas University, Kolkata.

UG Scholar, Computer Science and Engineering Department, Moradabad Institute of Technology, AKTU University, Moradabad, Uttar Pradesh, India

Master of Economic Law, Institute of International and Comparative Law, University of Economics and Law, Vietnam National University Ho Chi Minh City

Ph.D. Scholar, Dr. K. R. Narayanan Centre for Dalit and Minorities Studies, Jamia Millia Islamia, New Delhi, India

Student, BA LLB, Adamas University

Assistant Professor, Department of psychology, Adamas University

Under Graduate Student, Computer Science Engineering Department, Pragati Engineering College (A), Surampalem, Andhra Pradesh, India

Under Graduate Student, Computer Science Engineering Department, Pragati Engineering College (A), Surampalem, Andhra Pradesh, India

Assistant Professor, Computer Science Engineering Department, Pragati Engineering College (A), Surampalem, Andhra Pradesh, India

Department of Biotechnology, Adamas University, Kolkata 700126, India

Graduate student, Angelo State University

Assistant Professor, Department of Sociology, Government Degree College Sidhra, Jammu, UT of J&K, India

Shri Shikshayatan College

Assistant Professor, BAMMC, K.P.B. Hinduja College of Commerce

Research scholar – The Assam Kaziranga University, Jorhat, Assam

B.Ed. Student

Assistant Professor, Department of Mass Communication, St. Xavier’s University, Kolkata

Research Scholar, Department of Journalism and Mass Communication, Banaras Hindu University, Varanasi

Research scholar, Department of International Relations, South Asian University, New Delhi

Lead investigator, Dismislab

Designer

81-B, Pataldanga Street, Kolkata - 700 009

Adamas University, Adamas Knowledge City, Barasat – Barrackpore Road, P.O. – Jagannathpur, District – 24 Parganas (North), Kolkata – 700 126, West Bengal, India