Advertising: Methods, Research and Practices

Assistant Professor, Department of Journalism and Mass Communication, School of Media and Communication, Adamas University

Sayak Pal is a management postgraduate from the Institute of Engineering and Management in Kolkata also holds a postgraduate degree in Mass Communication and Journalism. He works as an Assistant Professor in the Department of Journalism and Mass Communication, School of Media and Communication at Adamas University in Kolkata. Earlier, he was associated with the NSHM Knowledge Campus in Kolkata, Ramoji Krian Universe in Hyderabad, Symbiosis School of Media & Communication in Bengaluru, and Amity University in Kolkata. He has had a brief industry stint spanning roughly four years. He is UGC-NET qualified and is pursuing his Ph.D. under the Faculty of Media & Communication at Symbiosis International (Deemed University) in Pune. He is a research enthusiast and has published his research in SCOPUS-indexed and UGC care-listed journals, along with book chapters with international publishers (Routledge, Taylor & Francis) and several peer-reviewed journals. His area of interest in research, development, and study lies in Advertising, Sustainable communication, Consumer psychology, and Media economics.

Associate Professor, Journalism & Mass Communication, School of Media and Communication, Admas University

Noveena Chakravorty is currently working as an Associate Professor in the Department of Journalism & Mass Communiction under the School of Media and Communication at Adamas University in Kolkata. She has an experience of more than 17 years in the media academics and industry. She completed her Bachelor’s degree B.Com (Hons) and Master’s in Journalism and Mass Communication with a specialization in Radio, Television, and Films from Banaras Hindu University. She has completed a Film Appreciation Course from the prestigious Film and Television Institute of India, Pune and a Film Making course from the Indian Film Institute, Delhi. She is pursuing her PhD. in Film Studies from Adamas University. She has participated in many national and international conferences with quite a number of book chapters with international publishers (Routledge, Taylor & Francis), Scopus, UGC care and several peer-reviewed journals. Presented research papers in nation and international conferences. As a voice artist, her films are selected for International Film Festivals – Official Selection Lift -off Global Network UK and Official Selection at Independent Video Film Festival of YouTube Art Club Pavlos Paraschakis, Greece, 2022. Her name is included in prestigious IMDb list Noveena Chakravorty - IMDb. She has edited several books with ISBN. She is an avid traveller and Storyteller. She travelled to more than 165 travel destinations across India and abroad. She started her journey as Travel Vlogger and Digital Content Creator. Noveena D Amateur - YouTube. She has directed and mentored many Documentary Films. Noveena Chakravorty specialised in anchoring for stage and screen. She has hosted many national level programmes as master of ceremony. She is the Recipient of National Award winner of Public Relations Society of India (PRSI) – 2023 “Communication Excellence Award” contribution of Film Making.

Associate Professor, Department of Journalism and Mass Communication, School of media and Communication, Adamas University

Dr. Sharmila Kayal is currently working as an Associate Professor with the Department of Journalism and Mass Communication under the School of Media and Communication at Adamas University in Kolkata. Before joining Adamas University, she was a full-time research scholar at Pondicherry Central University in Puducherry. There, she was a recipient of the university-accredited UGC Research Fellowship for five years. She did her Master’s degree in Journalism and Mass Communication from Ravenshaw University in Cuttack. She has actively participated in international conferences held in Dubai in 2018 and Bangkok in 2019, where her papers were published in reputed and prestigious journals. She has papers in the Indian Journal of Ecology, a NAAS-credited and Scopus-indexed journal. She also holds an additional Master’s degree in Criminology and Police Administration. She has an experience of more than 11 years in academics and in media industries. She has done Post Graduate Diploma in Computer Application (PGDCA).

LSPR Institute of Communication & Business

LSPR Institute of Communication & Business

Dean Academics, AAFT University of Media and Arts, Raipur, Chhattisgarh, India

Assistant Professor, Department of Commerce, Government Arts and Science College, Ollur, Thrissur, Kerala, India

PhD Scholar, Times School of Media, Bennett University, Greater Noida (U.P.)

PhD scholar, Dept. of Political Science, Maulana Azad National Urdu University, Hyderabad, Telangana

Lecturer, Department of English, R. P. Shaha University, Narayanganj, Bangladesh

Doctoral Research Scholar, Sharda School of Media, Film & Entertainment, Sharda University, Greater Noida, Uttar Pradesh, India

Assistant Professor, Sharda School of Media, Film & Entertainment, Sharda University, Greater Noida, Uttar Pradesh, India

Assistant Professor, Vivekananda Institute of Professional Studies-TC, affiliated to Guru Gobind Singh Indraprastha University, Delhi.

Assistant Professor, Vivekananda Institute of Professional Studies-TC, affiliated to Guru Gobind Singh Indraprastha University, Delhi.

Faculty- Mass Communication, Founder -ANSH Foundation, NOIDA, U.P

Lecturer, Dpt. of English, World University of Bangladesh

Assistant Professor, College of Journalism and Mass Communication, Dayananda Sagar University, Bengaluru

Assistant Professor, Department of Languages, Global Institute of Management Sciences, Bengaluru

B.C.A V Semester, Global Institute of Management Sciences, Bengaluru

Advocate, Sibsagar Bar Association, Jyoti Nagar, Bailung Pathar, Mornoikinar, P.O. Sivasagar, Dist Sivasagar, Assam

Assistant Professor (SS), School of Liberal Media, Media Cluster, UPES

Assistant Professor, Indian Institute of Mass Communication, Southern Regional Campus, Kottayam

Assistant Professor, Indian Institute of Mass Communication, Southern Regional Campus, Kottayam

Academic-cum-Teaching Associate, Indian Institute of Mass Communication, Southern Regional Campus, Kottayam

Assistant Professor, Communication Studies, Thiagarajar School of Management (TSM), Madurai, Tamilnadu, India

Assistant Professor, Institute of Home Science, University of Kashmir, Srinagar

Communication Specialist, World Bank and Asian Development Bank

Assistant Professor, Media and Mass Communication, Graphic Era Hill University, Haldwani

Professor, Department of Business Management, St. Joseph’s Degree & PG College, Abids, Hyderabad

Professor, HOD, Department of Business Management, St. Joseph’s Degree & PG College, Abids, Hyderabad

Addl. HOD, Department of Business Management, St. Joseph’s Degree & PG College, Abids, Hyderabad

Assistant Professor, Institute of Technology & Management (ITM), Gwalior

Assistant Professor, Institute of Technology & Management (ITM), Gwalior

Assistant Professor, Institute of Technology & Management (ITM), Gwalior

Asst. Professor, IIMS, Indus University, Ahmedabad, Gujarat

Lecturer in Mass Communication, Institute of Management and Technology (IMT), Enugu, Nigeria

Research Consultant, Enugu, Nigeria

Lecturer in Mass Communication, Institute of Management and Technology (IMT), Enugu, Nigeria

Research Scholar, Department of Mass Communication, St. Xavier’s University, Kolkata

Associate Professor, School of Media and Entertainment, GD Goenka University Gurgaon (Haryana)

Master of Arts In Media and Communication Studies, Department of Media Studies, Christ University, Bangalore, Central Campus

Assistant Professor, Department of English and Other Languages, School of Applied Sciences and Humanities, Vignan University, Guntur, India

Assistant Professor, University Institute of Media Studies, Chandigarh University

Assistant Professor, Centre for Journalism and Mass Communication, Visva-Bharati

Ph.D. Scholar, Centre for Journalism and Mass Communication, Visva-Bharati

Swinburne Vietnam - FPT University, Danang, Vietnam

(Ph.D.) Research Scholar, Journalism and Mass Communication, Department, RKDF University, Ranchi

Assistant Professor, Department of Media Science & Journalism, Brainware University

Assistant Professor, Department of Business Management and Commerce, Desh Bhagat University, Mandi Gonindgarh, Punjab

Assistant Professor, Department of Forensic Science, Kalinga University, Naya Raipur

Department of Forensic Science, NIMS Institute of Allied Medical Sciences and Technology, NIMS University, Rajasthan, Jaipur

Assistant Professor, Department of Forensic Science, Centurion University

Associate Professor and Head, Department of Journalism and Mass Communication, Andhra University, Vishakapatnam

Assistant Professor, Amity University, Noida

Assistant Professor, St. Xavier’s University, Kolkata

St. Xavier’s University, Kolkata

Professor, Communication & Digital Platforms and Strategies - Chair, Center for Development Management and Communication (CDMC) MICA, India

(Prof. Manisha Pathak-Shelat has taught and worked as a media consultant/trainer and researcher in India, Thailand, and the US. She has a Ph.D. in Mass Communication from the University of Wisconsin-Madison, USA and in Education from the Maharaja Sayajirao University of Baroda, India.)