Summary: The Customer Driven Company: Review and Analysis of Whiteley's Book

Summary: Beyond Booked Solid: Review and Analysis of Port's Book

Summary: What Were They Thinking?: Review and Analysis of McMath and Forbes' Book

Summary: The Power of Why: Review and Analysis of Weylman's Book

Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book

Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz's Book

Summary: The Ultimate Sales Machine: Review and Analysis of Holmes' Book

Summary: The Sales Magnet: Review and Analysis of Lee's Book

Summary: The Market Makers: Review and Analysis of Spluber's Book

Summary: The Power of Visual Storytelling: Review and Analysis of Walter and Gioglio's Book

Summary: The Solution-Centric Organization: Review and Analysis of Eades and Kear's Book

Summary: Leap: Review and Analysis of Schmetterer's Book

Summary: Becoming a Category of One: Review and Analysis of Calloway's Book

Summary: Free: Review and Analysis of Anderson's Book

Summary: Collapse of Distinction: Review and Analysis of McKain's Book

Summary: Seizing the White Space: Review and Analysis of Johnson's Book

Summary: Your Marketing Sucks: Review and Analysis of Stevens' Book

Summary: Marketing Outrageously: Review and Analysis of Spoelstra's Book

Summary: What the Customer Wants You to Know: Review and Analysis of Charan's Book

Summary: Brand-Leadership: Review and Analysis of Aaker and Joachimsthaler's Book