Summary: Experiential Marketing: Review and Analysis of Schmitt's Book

Summary: Customer Centric Selling: Review and Analysis of Bosworth and Holland's Book

Summary: The Referral Engine: Review and Analysis of Jantsch's Book

Summary: Hooked: Review and Analysis of Eyal and Hoover's Book

Summary: The Sales Magnet: Review and Analysis of Lee's Book

Summary: The Experience Economy: Review and Analysis of Pine and Gilmore's Book

Summary: Collapse of Distinction: Review and Analysis of McKain's Book

Summary: The Customer Driven Company: Review and Analysis of Whiteley's Book

Summary: Marketing Outrageously: Review and Analysis of Spoelstra's Book

Summary: Beyond Booked Solid: Review and Analysis of Port's Book

Summary: What the Customer Wants You to Know: Review and Analysis of Charan's Book

Summary: Differentiate or Die: Review and Analysis of Trout and Rivkin's Book

Summary: Rules for Revolutionaries: Review and Analysis of Kawasaki's Book

Summary: Think Like Your Customer: Review and Analysis of Stinnett's Book

Summary: Outside Innovation: Review and Analysis of Seybold's Book

Summary: Conversational Capital: Review and Analysis of Cesvet, Babinsky and Alper's Book

Summary: The Power of Why: Review and Analysis of Weylman's Book

Summary: Momentum: Review and Analysis of Ricci and Volkmann's Book

Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz's Book

Summary: Meatball Sundae: Review and Analysis of Godin's Book