Summary: What Customers Really Want: Review and Analysis of McKain's Book

Summary: Webonomics: Review and Analysis of Schwartz' Book

Summary: Customer Centric Selling: Review and Analysis of Bosworth and Holland's Book

Summary: The Power of Why: Review and Analysis of Weylman's Book

Summary: The Referral Engine: Review and Analysis of Jantsch's Book

Summary: The Future of Competition: Review and Analysis of Prahalad and Ramaswamy's Book

Summary: Customers.com: Review and Analysis of Seybold's Book

Summary: The Art of Pricing: Review and Analysis of Mohammed's Book

Summary: The Sales Magnet: Review and Analysis of Lee's Book

Summary: What Clients Love: Review and Analysis of Beckwith's Book

Summary: The Art of Social Media: Review and Analysis of Kawasaki and Fitzpatrick's Book

Summary: Experiential Marketing: Review and Analysis of Schmitt's Book

Summary: Free: Review and Analysis of Anderson's Book

Summary: Collapse of Distinction: Review and Analysis of McKain's Book

Summary: The Customer Driven Company: Review and Analysis of Whiteley's Book

Summary: Marketing Outrageously: Review and Analysis of Spoelstra's Book

Summary: What the Customer Wants You to Know: Review and Analysis of Charan's Book

Summary: The Company of the Future: Review and Analysis of Cairncross' Book

Summary: Think Like Your Customer: Review and Analysis of Stinnett's Book

Summary: The Deviant's Advantage: Review and Analysis of Mathews and Wacker's Book