Summary: The Customer Driven Company: Review and Analysis of Whiteley's Book

Summary: What the Customer Wants You to Know: Review and Analysis of Charan's Book

Summary: Think Like Your Customer: Review and Analysis of Stinnett's Book

Summary: Customer Centric Selling: Review and Analysis of Bosworth and Holland's Book

Summary: What Were They Thinking?: Review and Analysis of McMath and Forbes' Book

Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz's Book

Summary: What Customers Really Want: Review and Analysis of McKain's Book

Summary: The Ultimate Sales Machine: Review and Analysis of Holmes' Book

Summary: The Sales Magnet: Review and Analysis of Lee's Book

Summary: Free: Review and Analysis of Anderson's Book

Summary: Collapse of Distinction: Review and Analysis of McKain's Book

Summary: Your Marketing Sucks: Review and Analysis of Stevens' Book

Summary: Marketing Outrageously: Review and Analysis of Spoelstra's Book

Summary: Beyond Booked Solid: Review and Analysis of Port's Book

Summary: The Power of Visual Storytelling: Review and Analysis of Walter and Gioglio's Book

Summary: Leap: Review and Analysis of Schmetterer's Book

Summary: What Clients Love: Review and Analysis of Beckwith's Book

Summary: Becoming a Category of One: Review and Analysis of Calloway's Book

Summary: Rainmaking Conversations: Review and Analysis of Schultz and Doerr's Book

Summary: Customer Culture: Review and Analysis of Basch's Book