Summary: The Customer Driven Company: Review and Analysis of Whiteley's Book

Summary: Marketing Outrageously: Review and Analysis of Spoelstra's Book

Summary: The Power of Why: Review and Analysis of Weylman's Book

Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz's Book

Summary: The Referral Engine: Review and Analysis of Jantsch's Book

Summary: Customers.com: Review and Analysis of Seybold's Book

Summary: The Sales Magnet: Review and Analysis of Lee's Book

Summary: Experiential Marketing: Review and Analysis of Schmitt's Book

Summary: Beyond Booked Solid: Review and Analysis of Port's Book

Summary: What the Customer Wants You to Know: Review and Analysis of Charan's Book

Summary: Differentiate or Die: Review and Analysis of Trout and Rivkin's Book

Summary: Think Like Your Customer: Review and Analysis of Stinnett's Book

Summary: The Deviant's Advantage: Review and Analysis of Mathews and Wacker's Book

Summary: Customer Centric Selling: Review and Analysis of Bosworth and Holland's Book

Summary: Conversational Capital: Review and Analysis of Cesvet, Babinsky and Alper's Book

Summary: What Were They Thinking?: Review and Analysis of McMath and Forbes' Book

Summary: The Fall of Advertising and the Rise of PR: Review and Analysis of the Ries' Book

Summary: Momentum: Review and Analysis of Ricci and Volkmann's Book

Summary: Guerrilla Marketing in 30 Days: Review and Analysis of Levinson and Lautenslager's Book

Summary: Trading Up: Review and Analysis of Silverstein and Fiske's Book