Disciplined Entrepreneurship Startup Tactics: 15 Tactics to Turn Your Business Plan into a Business
Paul Cheek
2024-05 · Gildan Media · Skaito Brandon Pollock
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Apie šią garsinę knygą
In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.
This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:
● Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
● Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
● Methods for equity distribution that minimize conflict and maximize investor return
This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:
● Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
● Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
● Methods for equity distribution that minimize conflict and maximize investor return
Apie autorių
Paul Cheek is a serial tech entrepreneur, entrepreneurship educator, software engineer, and patented inventor. He is the executive director of the Martin Trust Center for MIT Entrepreneurship and a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management.
Brandon Pollock is an audiobook narrator and voice actor with more than twelve years of experience. Using his smooth, confident, and engaging voice, Brandon has narrated titles in genres ranging from fiction, Christian romance, and psychological thriller to self-help, business, finance, and Christian nonfiction.
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