Tony Schwartz

Media consultant Tony Schwartz was born in Manhattan on August 19, 1923. He received an undergraduate degree in graphic design from the Pratt Institute and served as a civilian artist for the Navy during World War II. He held numerous jobs throughout his lifetime including art director, advertising executive, urban folklorist, radio host, Broadway sound designer, college professor, media theorist, and author. He helped create the "daisy ad" for Lyndon B. Johnson's presidential campaign and also created some of television's earliest anti-smoking commercials. He wrote two books: The Responsive Chord and Media: The Second God. He died from aortic valve stenosis on June 14, 2008.