Sigrid Norris is Professor of Multimodal (Inter)action and Director of the AUT Multimodal Research Centre at Auckland University of Technology in New Zealand. She is author of 'Analyzing Multimodal Interaction, ' 'Identity in (Inter)action' and 'Systematically Working with Multimodal Data.' She also edits extensively with '4 Volumes on Multimodality' in the Routledge Critical Concepts in Linguistics Series as the latest one; and is editor of the international journal 'Multimodal Communication.'