Maangchi

Maangchi started posting videos on YouTube in 2007, teaching people how to cook traditional Korean food with recipes she honed over years of experience and practice. "Maangchi's Korean Cooking Show" was an instant hit online and spawned a series of cookbooks, DVDs, and was the foundation for her website, www.maangchi.com which has become the most popular Korean cooking site on the internet. Maangchi (aka Emily Kim) was born in Korea and lived there most of her life, where she had a passion for cooking from a very young age. She learned how to make traditional Korean food from her mother, her grandmothers, her aunts and relatives, from local markets, restaurants, pubs, and cafes, wherever she could spot an interesting technique or learn a new dish. In April of 2007 she was living in Toronto and uploaded a video of herself making stir fried squid to YouTube. This became the first episode of "Maangchi's Korean Cooking Show." Since then, every two weeks she's uploaded a new episode, clocking millions of views. What started with a 9-minute blurry video has since become www.maangchi.com, the #1 online destination for Korean food and cooking on the internet, a series of cookbooks and DVDs, one of the top-rated and top-viewed How-To channels on YouTube, and a popular iTunes podcast. More importantly it brought worldwide attention to a then-obscure and little understood Asian cuisine, garnering press from sources as varied as Canada's Globe and Mail, America's New York Times, and Korea's Hankook Ilbo. She currently lives in New York City where she spends her time refining recipes for www.maangchi.com and encouraging the bourgeoning community of people who are interested in cooking and eating Korean food.