Jimmy Moore was born on December 27, 1971. He received a Bachelor of Arts degree in political science and English from the University of Tennessee at Martin and a Master's degree in public policy from Regent University. At the age of 32 years old, he weighed 410 pounds. In January 2004, he decided to change his lifestyle and lose weight. A year later, he lost 180 pounds, shrunk his waist by 20 inches, and dropped his shirt size from 5XL to XL. He decided to help as many people as possible find the information they need to make the kind of lifestyle change he made. He is best known for his Livin' La Vida Low-Carb books and blog. He is also the co-author of Cholesterol Clarity and Keto Clarity.