David Parmenter

David Parmenter is the CEO and Managing Director of Waymark Solutions (www.waymarkco.nz). For the last ten years, he has specialized in assisting organizations to measure, report, and improve their performance. He is also the author of Key Performance Indicators: Developing, Implementing, and Using Winning KPIs (Wiley). Parmenter has worked with many accounting functions in Europe and New Zealand to adopt and implement better practices. He is an international presenter and facilitator covering a wide range of topics including quarterly rolling planning (which replaces the annual planning process), decision-based reporting, quick month-end reporting, and implementing winning KPIs. He has also worked for Ernst & Young in both London and Wellington, BP Oil New Zealand Ltd, Arthur Andersen, and PricewaterhouseCoopers. David is a fellow of the Institute of Chartered Accountants in England and Wales. He is a regular writer for professional and business journals.