Bartley J. Madden

Bartley J. Madden retired as a managing director of Credit Suisse HOLT after a career in investment research and money management that included the founding of Callard Madden & Associates. His early research was instrumental in the development of the cash-flow return on investment (CFROI) valuation framework, which is used today by money management firms worldwide. His book Value Creation Principles: The Pragmatic Theory of the Firm Begins with Purpose and Ends with Sustainable Capitalism positions the business firm as the fundamental unit of analysis for economic progress. His website www.LearningWhatWorks.com details a wide range of intellectual interests. An early version of his book Free to Choose Medicine: Better Drugs Sooner at Lower Cost was translated into Japanese and played a significant role in Japan's implementation of early, informed access to regenerative medicine drugs. For more, see www.FreeToChooseMedicine.com.