Athina Karatzogianni - Professor in Media and Communication at the University of Leicester, UK. Academician of European Academy of Sciences of Ukraine. She has an extensive record of publications and citations in disciplinary, field-specific and cross-disciplinary research outlets, and has demonstrated sustained success in securing research income from Research Councils UK and the European Commission. Her most recent book is (2018) Platform Economics: Rhetoric and Reality the "Sharing Economy".