The e-Books of MBA 1st Semester at ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP, published by Thakur Publication, are essential study materials for students pursuing their Master of Business Administration degree. Aligned with the curriculum of the university, these e-books cover a range of subjects. With their comprehensive content, practical examples, and clear explanations, these e-books provide a valuable resource for deepening understanding and preparing for examinations. Published by Thakur Publication, a reputable name in academic publications, these e-books are designed to support the learning needs of MBA students at ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,Uttar Pradesh.