Evidence Guided: Creating High Impact Products in the Face of Uncertainty

In this book, Itamar Gilad presents an actionable model to bring evidence-guided development into your organization. Combining tried-and-tested methods with tools created by the author, Evidence-Guided offers a systematic approach—the GIST model (Goals, Ideas, Steps, and Tasks)—to help you create high-impact products. You'll learn how to choose the right outcomes, prioritize ideas, build and learn at a fast pace, and collaborate more effectively with developers, managers, and stakeholders. The book provides principles, models, tools, and processes, all demonstrated through real-world examples and infused with nuance gained through years of practice.

The methods presented in this book can be used by individual contributors, team leads, and managers. They apply to companies of all sizes and life stages, developing for a variety of customer types. The first parts of the book will teach you the techniques, while the latter chapters will guide you through adapting the system for your particular type of company and through driving successful adoption.