Grass Roots Leaders: The BrainSmart Revolution in Business
Apr 2016 · CRC Press
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About this ebook
Grass Roots Leaders galvanizes the emotional enthusiasm of the workforce and taps the wealth of their brain power to create an engine of innovation that ripples through the organization from the bottom up and powers it forward. Tony Buzan, Tony Dottino and Richard Israel pick up a theme they first introduced nearly a decade ago in The Brain Smart Leader and document a way of fundamentally changing the perspective and behaviour of leaders and employees in your organization. Their approach shows how to: * use the brain's capacity for solving problems and implementing innovative plans to make the organization's vision a reality; * adopt a three-speed technique - first gear to slow down and allow new learning or support for difficult transition periods. Second gear shifts up to a productive work outcome, and then third gear revs up to champion innovation and change; * apply a series of proven models for dealing with information overload, making the best use of scarce resources, such as time, and keeping sight of successful outcomes as they are developed. The book accurately captures the current state of thinking in organizations, as well as the latest research on how our brains work, to deliver a radical blueprint for how organizations need to change to survive and what this means to their managers and to their employees. If you are a leader who longs to use the grass roots intellectual capital in your organization but, given the quantity of meetings, e-mail, crises and reorganizations, you simply haven't had the time, this book is for you. And if you are an employee who is sick and tired of daily stress, bad planning and poorly thought-through changes and implementations, customer complaints but no improvements, this book is for you, too. A Brain Smart Revolution in Business starts with one person. You.
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About the author
Tony Buzan - the originator of Mind Mapping® - is the world's foremost writer, broadcaster and lecturer on mental effectiveness. His numerous books have achieved massive success in more than 50 countries and in 20 languages; Use Your Head alone has sold over one million copies. He is much in demand as an adviser to corporate and government leaders worldwide. Tony Dottino, in the course of a distinguished career with IBM received numerous prestigious awards including the Chairman's Award for Management Excellence and the President's Award for Innovation and Teaching Excellence. He is now President of the New Rochelle-based Dottino Consulting Group, and was one of the early pioneers that created Six Sigma and that Malcolm Baldridge Program that has shaped the fabric of executive leadership over the last 20 years. He has taken the essence of these and created a new program that utilizes the prowess of the workforce to generate amazing results. Richard Israel has integrated leading-edge brain research with his sales and marketing experience to create a sales model that consistently achieves outstanding results. Richard’s books include Brain Sell, Sales Genius, BrainSmart Leader, SuperSellf, The Vision, How to Think Creatively, and Your Mind at Work. His work has been acclaimed by international media, including Business Week, Success Magazine, South China Morning Post, The Miami Herald and The New York Sunday Times. He is a popular speaker at business and training conferences around the world and appears frequently on television and radio shows.
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