Brain Bugs: How the Brain's Flaws Shape Our Lives
Jul 2011 · W. W. Norton & Company
Ebook
320
Pages
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About this ebook
“Excellent. . . . [Buonomano] reveals the intricate limitations and blessings of the most complex device in the known universe.”—The Atlantic The human brain may be the best piece of technology ever created, but it’s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain’s inherent flaws but also gives us the tools to counteract them.
About the author
Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain’s Flaws Shape Our Lives, was a Wall Street Journal bestseller.
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