Wine and Society
Steve Charters
2006-ж. авг. · Routledge
3,0star
1 сын-пикирreport
Электрондук китеп
384
Барактар
family_home
Кошсо болот
info
reportРейтинг жана сын-пикирлер текшерилген жок Кеңири маалымат
Учкай маалымат
Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product – this book is the first to do just that.
Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes:
* That the core of wine production and consumption is shaped by historical, geographical and cultural factors.
* Wine production – European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce
* Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits’ (or otherwise) to the customer.
* The contemporary wine consumer and lifestyle factors – looking at wine clubs, tourism, education, culture and literature
* The politics and economics of wine – from supporting rural industries in France to protecting customers from deception and health risks.
Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.
Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes:
* That the core of wine production and consumption is shaped by historical, geographical and cultural factors.
* Wine production – European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce
* Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits’ (or otherwise) to the customer.
* The contemporary wine consumer and lifestyle factors – looking at wine clubs, tourism, education, culture and literature
* The politics and economics of wine – from supporting rural industries in France to protecting customers from deception and health risks.
Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.
Баалар жана сын-пикирлер
3,0
1 сын-пикир
Бул электрондук китепти баалаңыз
Оюңуз менен бөлүшүп коюңуз.
Окуу маалыматы
Смартфондор жана планшеттер
Android жана iPad/iPhone үчүн Google Play Китептер колдонмосун орнотуңуз. Ал автоматтык түрдө аккаунтуңуз менен шайкештелип, кайда болбоңуз, онлайнда же оффлайнда окуу мүмкүнчүлүгүн берет.
Ноутбуктар жана компьютерлер
Google Play'ден сатылып алынган аудиокитептерди компьютериңиздин веб браузеринен уга аласыз.
eReaders жана башка түзмөктөр
Kobo eReaders сыяктуу электрондук сыя түзмөктөрүнөн окуу үчүн, файлды жүктөп алып, аны түзмөгүңүзгө өткөрүшүңүз керек. Файлдарды колдоого алынган eReaders'ке өткөрүү үчүн Жардам борборунун нускамаларын аткарыңыз.
