W. John Coletta, Ph.D., professor emeritus of English at the University of Wisconsin-Stevens Point, USA, is a former Vice President (2009) and President (2010) of the Semiotic Society of America. He currently sits on the Editorial Board of The American Journal of Semiotics. Professor Coletta also is a peer-reviewer for the journal entitled ISLE: Interdisciplinary Studies in Literature and Environment (the official journal of the Association for the Study of Literature and Environment) and for the journal Semiotica. Professor Coletta’s research interests include, besides biosemiotic literary criticism, Peircean semiotics, physiosemiotics, and cognitive semiotics. He is founder and CEO of INT3RP INC, a company designed to provide semiotic services in several domains, from marketing and branding semiotics to medical semiotics and cognitive semiotics.