Trust in Market Relationships

Name: Trust in Market Relationships
Rating: 4 (2 reviews)

Sandro Castaldo

yan, 2007 · Edward Elgar Publishing

4,0

2 ta sharh

E-kitob

320

Sahifalar soni

Yaroqli

Reytinglar va sharhlar tasdiqlanmagan Batafsil

Bu e-kitob haqida

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, a

Reytinglar va sharhlar

4,0

2 ta sharh

Muallif haqida

Sandro Castaldo, Professor of Marketing, Bocconi University, Italy

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