Trust in Market Relationships

Name: Trust in Market Relationships
Rating: 4 (2 reviews)

Sandro Castaldo

Jan 2007 · Edward Elgar Publishing

4.0

Maoni 2

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320

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Kimetimiza masharti

Ukadiriaji na maoni hayajahakikishwa Pata Maelezo Zaidi

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Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, a

Ukadiriaji na maoni

4.0

Maoni 2

Kuhusu mwandishi

Sandro Castaldo, Professor of Marketing, Bocconi University, Italy

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