Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, a
비즈니스/투자
평점 및 리뷰
4.0
리뷰 2개
5
4
3
2
1
저자 정보
Sandro Castaldo, Professor of Marketing, Bocconi University, Italy