关于此电子书
The definitive guide to the modern world of competitive gaming and the official history of Esports™.
Almost overnight, esports—or competitive video games—have exploded into the largest entertainment and sporting phenomenon in human history.
The Book of Esports answers:
Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition—and even the future of humanity itself.
Gaming luminary and Harvard MBA William Collis has painstakingly translated esports’ mysteries into a detailed and accessible testament for today. Featuring select interviews from the biggest names in the industry, The Book of Esportsweaves tales of trust, betrayal, and superhuman reflexes into predictive frameworks, explaining exactly why our industry looks the way it does, and how all this growth—and more—is inevitable as the divide between man and machine blurs into oblivion.
Almost overnight, esports—or competitive video games—have exploded into the largest entertainment and sporting phenomenon in human history.
The Book of Esports answers:
- What exactly are esports, and how did they become so popular so quickly?
- Why did blockbuster video games like League of Legends, Fortnite and Starcraft succeed?
- Where exactly is all this video gaming headed?
- What do gamers and college students need to know to position themselves for success in the industry?
- How do you create a billion-dollar esports business? What strategic choices drive success in the modern gaming industry?
- Can video games really get your kid into college? (All expenses paid, of course...)
Whether you are a lifelong gamer, a curious Fortnite parent, or a businessperson seeking to understand the marketing opportunities of this multibillion-dollar phenomenon, The Book of Esports charts the rise of this exciting new industry, for the first time ever crafting a comprehensive overview of esports and its implications for human competition—and even the future of humanity itself.
Gaming luminary and Harvard MBA William Collis has painstakingly translated esports’ mysteries into a detailed and accessible testament for today. Featuring select interviews from the biggest names in the industry, The Book of Esportsweaves tales of trust, betrayal, and superhuman reflexes into predictive frameworks, explaining exactly why our industry looks the way it does, and how all this growth—and more—is inevitable as the divide between man and machine blurs into oblivion.
作者简介
William “The Professor” Collis graduated from Amherst College cum laude and Harvard Business School as a Baker Scholar. After working for BCG and Hasbro, William co-founded and sold the esports coaching platform Gamer Sensei, raising over six million dollars in venture capital. William is currently co-owner and co-founder of the pro esports organization Team Genji, ranked as the #1 Hearthstone team in the world. William is the subject of the Harvard Business School case Choosing the Right Esports Business Model, and co-author of the award-winning Harvard Business School case One Game to Rule Them All. He is also a frequent esports contributor to numerous publications, including the Japan Times, with his most popular article “Super Mario Syndrome” receiving wide reprints in Asia. William earned his nickname “The Professor” as co-founder and co-host of the popular Business of Esports podcast, where you can listen to his views on the gaming industry, its growth and its future every week.
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