The 7 Ps of Retailing

Dr Kisholoy Roy

jun. 2023 · Dr KISHOLOY ROY

E-knjiga

193

Strani

Ocene in mnenja niso preverjeni. Več o tem

O tej e-knjigi

This book discusses the various elements of retail marketing mix in detail that are effectively supported with lots of illustrations and examples that facilitate wholesome learning of the subject. The book starts off with an introduction to service marketing and managing services and then delves deeper into each and every Ps of retail marketing mix.

Students of BBA, MBA and various certificate programs on retailing will find this book not just interesting but engaging and insightful. The compact chapterization of the book coupled with the lucidity with which it has been written will propel faster and more effective learning of the subject.

O avtorju

Dr Kisholoy Roy is a Ph.D. in Management from IIT(ISM) Dhanbad. He is an Accredited Management Teacher certified by AIMA, New Delhi.

Dr Roy has over two decades of teaching experience and has over 200 academic publications that include case studies, articles, research papers, books and e-books. He has two worldwide bestsellers on case writing and teaching. As an author he has also contributed to authoring books on certain niche areas of marketing like celebrity endorsements. He is a noted case teacher and a teaching resource inclined to institution building

Ocenite to e-knjigo

Povejte nam svoje mnenje.

Informacije o branju

Pametni telefoni in tablični računalniki

Namestite aplikacijo Knjige Google Play za Android in iPad/iPhone. Samodejno se sinhronizira z računom in kjer koli omogoča branje s povezavo ali brez nje.

Prenosni in namizni računalniki

Poslušate lahko zvočne knjige, ki ste jih kupili v Googlu Play v brskalniku računalnika.

Bralniki e-knjig in druge naprave

Če želite brati v napravah, ki imajo zaslone z e-črnilom, kot so e-bralniki Kobo, morate prenesti datoteko in jo kopirati v napravo. Podrobna navodila za prenos datotek v podprte bralnike e-knjig najdete v centru za pomoč.

Prijava nezakonite vsebine