The 7 Ps of Retailing
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Students of BBA, MBA and various certificate programs on retailing will find this book not just interesting but engaging and insightful. The compact chapterization of the book coupled with the lucidity with which it has been written will propel faster and more effective learning of the subject.
Autoren-Profil
Dr Kisholoy Roy is a Ph.D. in Management from IIT(ISM) Dhanbad. He is an Accredited Management Teacher certified by AIMA, New Delhi.
Dr Roy has over two decades of teaching experience and has over 200 academic publications that include case studies, articles, research papers, books and e-books. He has two worldwide bestsellers on case writing and teaching. As an author he has also contributed to authoring books on certain niche areas of marketing like celebrity endorsements. He is a noted case teacher and a teaching resource inclined to institution building
