The 7 Ps of Retailing

Dr Kisholoy Roy

jun 2023 · Dr KISHOLOY ROY

Libro electrónico

193

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This book discusses the various elements of retail marketing mix in detail that are effectively supported with lots of illustrations and examples that facilitate wholesome learning of the subject. The book starts off with an introduction to service marketing and managing services and then delves deeper into each and every Ps of retail marketing mix.

Students of BBA, MBA and various certificate programs on retailing will find this book not just interesting but engaging and insightful. The compact chapterization of the book coupled with the lucidity with which it has been written will propel faster and more effective learning of the subject.

Acerca del autor

Dr Kisholoy Roy is a Ph.D. in Management from IIT(ISM) Dhanbad. He is an Accredited Management Teacher certified by AIMA, New Delhi.

Dr Roy has over two decades of teaching experience and has over 200 academic publications that include case studies, articles, research papers, books and e-books. He has two worldwide bestsellers on case writing and teaching. As an author he has also contributed to authoring books on certain niche areas of marketing like celebrity endorsements. He is a noted case teacher and a teaching resource inclined to institution building

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