Sustainability, Innovation, and Consumer Preference delves into the intersection of digital technologies and circular economy principles, highlighting how innovations in areas such as IoT, AI, blockchain, and big data are transforming traditional business models into more sustainable, resource-efficient systems. It explores the redesign of product life cycles, the role of Industry 4.0 in sustainable manufacturing, and the influence of digital platforms on consumer behavior. This book covers topics such as automation technology, social media, and waste management, and is a useful resource for computer engineers, marketing professionals, business owners, economists, academicians, and researchers.
Azad Singh is an accomplished academic with a Ph.D. from Chaudhary Devi Lal University, specializing in employee attrition and retention strategies. He also holds an MBA from Amity Business School and brings over eight years of teaching experience, currently serving as an Associate Professor at MIMT, Greater Noida. Dr. Singh has a strong background in Human Resource and Marketing Management, with significant contributions to research, including publications in Scopus and ABDC-indexed journals, as well as UGC-listed journals. He has supervised four Ph.D. scholars and actively participates in academic conferences, workshops, and faculty development programs. His research interests include employee engagement, digital literacy in education, and work-life balance, reflecting his dedication to advancing knowledge and academic excellence.
Sanjay Taneja is currently an Associate Professor in Research at Graphic Era University, Dehradun, India. His significant thrust areas are Banking Regulations, Banking and Finance (Fin Tech, Green Finance), Risks, Insurance Management, Green Economics and Management of Innovation in Insurance. He holds a double master’s degree (MBA &M.Com.) in management with a specialization in Finance and Marketing. He received his PG degrees in Management (Gold Medalist) from Chaudhary Devi University, Sirsa, India in 2012. He earned his Doctor of Philosophy (Sponsored By ICSSR) in Banking and Finance entitled “An Appraisal of financial performance of Indian Banking Sector: A Comparative study of Public, Private and Foreign banks in 2016 from Chaudhary Devi University, Sirsa, India. He received his Post Doctoral Degree from faculty of Social Sciences, Department of Banking and Insurance, Usak University, Turkey entitled on “Impact of the European Green Deal on Carbon (CO2) Emission in Turkey” in 2023. He has published research papers in reputed SCOPUS/Web of Science/SCI/ABDC/UGC Care Journals. Prof. Taneja has more than fifty publications in total (Scopus/ABDC/Web of Science- 27)
Rajendra Rajaram , PhD, CA (SA), is an Associate Professor at the University of KwaZulu-Natal's School of Accounting, Economics, and Finance. With over 20 years of experience in academia and industry, he is a Chartered Accountant and a leading expert in managerial accounting and financial management. Dr. Rajaram's research, particularly his award-winning PhD on business rescue success factors in South Africa, has made significant contributions to the field. He has held various leadership roles, including Academic Leader at UKZN, and has a strong professional background, having served as a Managing Director and business consultant. Dr. Rajaram is also a prolific researcher and educator, with numerous publications and a commitment to advancing knowledge in business turnaround strategies.
J. Paulo Davim is a Full Professor at the University of Aveiro, Portugal. He is also distinguished as honorary professor in several universities/colleges/