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There are businesses which have grown from the most modest beginnings, but have never changed their location —possibly never changed their frontage —in several generations. Yet they are doing as big a turnover as it is possible for the staff to get through; and there is no time to think of outward show. Nor, perhaps, would any show attract more customers. People come to such a firm only when they want to do solid business; and, as a rule, they have no time to think of anything but the immediate purpose of their visit. Such a firm says, in effect: "You know just what we sell, and where to find us; and you will come to us as long as you feel you cannot get served better elsewhere.' There is a sturdy ring about this; and it is just such businesses that go to make up commercial greatness...FROM THE BOOKS.
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