Steal These Ideas!: Marketing Secrets That Will Make You a Star, Edition 2
About this ebook
As advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor.
- This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts
- The book is illustrated throughout with examples of the good, bad, and ugly in advertising
- Includes new ideas on how to take full advantage of online marketing and social media
- Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson
- Author Steve Cone is the Executive Vice President of AARP
Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace.
About the author
STEVE CONE is Executive Vice President of AARP, one of the world's largest membership organizations, which encompasses over 36 million Americans. Previously, Steve served as chief marketing officer of Epsilon from 2007 to early 2010. Cone is one of the most respected figures in marketing today. Over his forty-year career, he was a key figure in creating many of the airline, hotel, and retail loyalty programs that millions participate in, as well as major campaigns for Apple, American Express, Federal Express, and other global brands. Steve has also been tapped for advice by presidential candidates from both parties and was instrumental in raising the funds to build the Vietnam Memorial in Washington, DC.
