Transforming the Financial Landscape With ICTs is a beacon of knowledge amid the turbulence of ICT-driven financial transformation. This meticulously curated book presents a vast array of research papers and case studies that delve deep into the multifaceted impact of ICT on the finance sector. It not only illuminates the path forward but also underscores the positive potential of embracing ICT as a catalyst for progress, championing efficiency, transparency, and inclusivity within finance.
Dr. Garima Malik is an Assistant Professor of Marketing at Birla Institute of Management Technology, Greater Noida. She is a Fellow of the Xavier School of Management, XLRI Jamshedpur, India, and a recipient of the K.V. Raju Gold Medal granted to an exceptional Ph.D. student. She has more than twenty years of academic experience. Her research interests span various areas, including gamification, marketing analytics, customer engagement, destination marketing, and gaming marketing experience. She authored more than 80+ research papers. In addition to her research contributions, Dr. Malik has authored five books, two of which are textbooks, and four are case study books.
Shalini Aggarwal is currently affiliated with Chandigarh University.
[Editor]