The Dip: The extraordinary benefits of knowing when to quit (and when to stick)

· Hachette UK
4.4
79 reviews
Ebook
96
Pages
Eligible
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About this ebook

A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun . . .then gets really hard, and not much fun at all. You might be in a Dip - a temporary setback that will get better if you keep pushing. But maybe it's really a Cul-de-Sac - a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you'll earn profits, glory and long-term security.

Whether you're an intern or a CEO, this fun little book will help you figure out if you're in a Dip that's worthy of your time, effort and talents. The old saying is wrong - winners do quit, and quitters do win.

Ratings and reviews

4.4
79 reviews
Francisco Quintero
June 10, 2021
En realidad, me pareció bastante flojo. Sí, es cierto, tiene un mensaje muy valido pero se repite mucho en ejemplos y en realidad se vuelve demasiado repetitivo como pare ser un libro. Sí, es corto y lo pude leer rápido pero en realidad lo que se gana de aprendizaje, para mí, fue poco. Buen mensaje pero pudo ser un artículo en alguna revista.
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Jennifer Walia
May 14, 2020
A compact source of insightful information. It unmasks the shady realities that we often find difficult to understand. This book can be read and re-read to develop a unique thought process that can be used to succeed at any scale.
3 people found this review helpful
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Arline Lyons
August 4, 2017
Short. Condenses some very powerful advice into a few simple graphs/concepts. Challenges you to be really honest about which one you find yourself in and what your next step should be, even if it means walking away.
4 people found this review helpful
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About the author

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

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