Going Grey: The Mediation of Politics in an Ageing Society
Scott Davidson
Apr 2016 · Routledge
Ebook
206
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
Developed countries throughout the world are experiencing population ageing and the new challenges that arise from this change in the national demographic. The phenomenon of an ageing population has necessitated policy reform regarding the role of the state in providing income in retirement and the whole wider social meaning of later life. The politics of ageing have become a key issue for young and old voters alike as well as those who seek to represent them. Politicians carefully consider strategies for developing relationships with older voters in the context of both policy decisions and campaigns as issues that directly affect an ageing population often prove crucial in local and national election campaigns. 'Going Grey' provides insight into how ageing and the increased proportion of older voters is being framed by the media. It investigates emerging discourses on the topic founded on economic pessimism and predictions of inter-generational conflict. By bringing together political communication and media discourses and placing them within the wider context of an ageist society this unique contribution demands us to re-think how the media portray and frame later life and examines the strategic electoral dilemmas facing political parties today. It provides an original and timely resource for scholars, students and general readers interested in understanding more about the mediation of, and the strategic campaign responses to, rapidly ageing populations.
About the author
Dr Scott Davidson is at the University of Leicester, UK. Alongside his academic career Scott has a professional career history of over ten years working in public affairs, campaigns and the media, including a period as campaigns manager for Age Concern. He brings to his research his experience of creating and managing a wide range of successful initiatives and campaigns, drawing upon direct experience of working in political communications as well as in the local government, health and voluntary sectors.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
