With a background in behavioural science, Sarah King’s interest lies in understanding the human mind and its impact on motivating behaviour. Her primary fascination has been in ascertaining how individuals can change their thinking in order to produce desired outcomes. Years of study and personal experience has led this author to exploring ways in which old beliefs can be erased and replaced with new beliefs that improve situations and quality of life. This is the knowledge Sarah King endeavours to share with her readers through her writing.