Trust in Market Relationships

Name: Trust in Market Relationships
Rating: 4 (2 reviews)

Sandro Castaldo

Jan 2007 · Edward Elgar Publishing

4.0

2 reviews

Ebook

320

Pages

Eligible

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About this ebook

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, a

Ratings and reviews

4.0

2 reviews

About the author

Sandro Castaldo, Professor of Marketing, Bocconi University, Italy

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