The book contains contributions from established soap scholars such as Robert C. Allen, Louise Spence, Nancy Baym, and Horace Newcomb, along with essays and interviews by emerging scholars, fans and Web site moderators, and soap opera producers, writers, and actors from ABC's General Hospital, CBS's The Young and the Restless and The Bold and the Beautiful, and other shows. This diverse group of voices seeks to intervene in the discussion about the fate of soap operas at a critical juncture, and speaks to longtime soap viewers, television studies scholars, and media professionals alike.
Sam Ford, Bowling Green, Kentucky, is a research affiliate with Massachusetts Institute of Technology's Convergence Culture Consortium and Director of Customer Insights for Peppercom Strategic Communications.
Abigail De Kosnik, San Francisco, California, is an assistant professor at the University of California, Berkeley, in the Berkeley Center for New Media and the Department of Theater, Dance, and Performance Studies.
C. Lee Harrington, Oxford, Ohio, is professor of sociology and a Women's Studies Program Affiliate at Miami University. She has been conducting research on the daytime industry and soap fans since the late 1980s and is author of many published academic works on soaps, including Soap Fans with Denise D. Bielby.