CONSUMER BEHAVIOUR: e-Book for MBA, 2nd Semester, SPPU
Prof. (Dr.) Shruti V. Joshi · Prof. (Dr.) Rijwan Ahmed Mushtak Ahmed Shaikh · Lakhan Jaiprakash Lohiya
Nov 2023 · SPPU (Pune University) MBA 2nd Semester Book 5 · Thakur Publication Private Limited
Ebook
260
Pages
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About this ebook
About the author
Prof. (Dr.) Shruti V. Joshi
MMS, DMM, B.Sc
Associate Professor,
Sinhgad Institute of Management and Computer, Pune
Prof. (Dr.) Rijwan Ahmed Mushtak Ahmed Shaikh
Ph.D., MBA (Marketing), B. Pharm.
Associate Professor
Sinhgad Technical Education Society’s, Sinhgad Institute of Management,, Pune
Lakhan Jaiprakash Lohiya
MBA (HR & MKT), BCA, DLL & LW, PGDJ
Assistant Professor
Global Institute of Management, Ahmednagar
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