Planning Market Research
Richard Skiba
kol 2024. · After Midnight Publishing
E-knjiga
214
str.
family_home
Ispunjava uvjete
info
reportOcjene i recenzije nisu potvrđene Saznajte više
O ovoj e-knjizi
This book provides a comprehensive guide to planning market research, covering the essential skills and knowledge required to identify market research needs, define objectives, select appropriate data gathering methods, and develop a market research plan. It delves into key topics such as the role of market research in enterprise operations, the contribution of research to business activities, and the analysis of enterprise planning and performance documentation to determine research needs. Additionally, it outlines the process of consulting with relevant personnel to draft, review, and finalize research objectives, as well as identifying and evaluating suitable data sources and gathering methods.
The book also addresses the practical aspects of market research, including estimating resources and timelines, assessing the feasibility of research projects, and preparing a market research plan for approval. It is well-suited to professionals involved in business planning, marketing, or research roles, as well as students or academics studying market research methodologies. The detailed step-by-step approach makes it a valuable resource for anyone responsible for conducting or overseeing market research projects, ensuring they gather relevant and useful information to inform business decisions.
Ocijenite ovu e-knjigu
Recite nam što mislite.
Informacije o čitanju
Pametni telefoni i tableti
Instalirajte aplikaciju Google Play knjige za Android i iPad/iPhone. Automatski se sinkronizira s vašim računom i omogućuje vam da čitate online ili offline gdje god bili.
Prijenosna i stolna računala
Audioknjige kupljene na Google Playu možete slušati pomoću web-preglednika na računalu.
Elektronički čitači i ostali uređaji
Za čitanje na uređajima s elektroničkom tintom, kao što su Kobo e-čitači, trebate preuzeti datoteku i prenijeti je na svoj uređaj. Slijedite detaljne upute u centru za pomoć za prijenos datoteka na podržane e-čitače.
