Can We Do That?!: Outrageous PR Stunts That Work -- And Why Your Company Needs Them
Peter Shankman
Jan 2011 · John Wiley & Sons
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Ebook
224
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About this ebook
This fun and friendly book looks at real-life PR stunts that will blow your mind and inspire you to develop innovative and creative ways to get your company noticed. PR guru Peter Shankman chronicles the most ridiculous, outrageous, and possibly crazy PR stunts of all time—explaining why some work and others don’t. This is a funny, insightful guide to winning the PR game.
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Anil Das
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May 26, 2021
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About the author
Peter Shankman is the CEO of The Geek Factory, Inc., a marketing and PR strategy firm, whose clients have included Snapple Beverage Group, Napster, and the Discovery Channel. He is also CEO of AirTroductions, the Internet's first in-flight dating and networking service. He lives in New York and frequently speaks at trade shows and conferences on PR, marketing, and creativity.
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