Personality In Business

Why does the purchasing public put its confidence in one mercantile house —or take the name of a particular manufacturer as trade-mark and guarantee -above all competitors?

Why do some employers get team work and unceasing individual effort from their organization-employees feeling that they are part of the firm, saying we when discussing the house's activities, giving themselves to the business as though it were their own!

One reason for all these results —Personality. The employer with personality multiplies himself

in his organization, makes his employees a unified force dominated by his individual ends and ideals. The salesman or buyer who has personal power wins trust in himself and his goods or gets your best prices, secures your earliest deliveries. The house which impresses its personality on every transaction with its customers grows into their confidence, makes of each a friend, transforming that intangible element good will into a definite asset.

For personality in business breeds initiative in employees; it is the energizing spirit of the organization, the basis of confidence within and without, the unfailing foundation of permanent growth.

What personal power means in business what it can accomplish in building, melding, speeding up an organization —in creating new markets and clinching hold on existing ones —in establishing touch and perfect sympathy with customers —how it can be generated in every department, cultivated in every employee, made to check and illuminate every process of manufacturing and selling is told here in successive chapters by the greatest executives and builders in American industry and trade —men who have discovered how to repeat themselves a thousandfold in their organizations and realize how large personality figures in the sum of their success...FROM THE BOOKS.