Ogilvy on Advertising
feb 2023 · Hachette UK
4,0star
1 reseñareport
eBook
288
Páginas
family_home
Apto
info
reportLas valoraciones y las reseñas no se verifican. Más información
Información sobre este eBook
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.
'The most sought-after wizard in the advertising business.' Times Magazine
From the most successful advertising executive of all time comes the definitve guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.
From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
'The most sought-after wizard in the advertising business.' Times Magazine
From the most successful advertising executive of all time comes the definitve guide to the art of any sale.
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.
From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.
Valoraciones y reseñas
4,0
1 reseña
Acerca del autor
Known as the most successful adman of all time, David Ogilvy was founder of what would eventually become Ogilvy & Mather. Having started with no clients and a staff of two, he built his company into one of the eight largest advertising networks in the world. He has previously written Ogilvy on Advertising in the Digital Age and Confessions of an Advertising Man.
Valorar este eBook
Danos tu opinión.
Información sobre cómo leer
Smartphones y tablets
Instala la aplicación Google Play Libros para Android y iPad/iPhone. Se sincroniza automáticamente con tu cuenta y te permite leer contenido online o sin conexión estés donde estés.
Ordenadores portátiles y de escritorio
Puedes usar el navegador web del ordenador para escuchar audiolibros que hayas comprado en Google Play.
eReaders y otros dispositivos
Para leer en dispositivos de tinta electrónica, como los lectores de libros electrónicos de Kobo, es necesario descargar un archivo y transferirlo al dispositivo. Sigue las instrucciones detalladas del Centro de Ayuda para transferir archivos a lectores de libros electrónicos compatibles.
