Eva Reimers is Associate Professor at University of Linköping, Sweden. The common trait for her broad research is a focus on how people construct and communicate norms concerning gender, sexuality, age, ethnicity, and nationality. She has explored this in research areas such as Ritual Studies, Death Studies, and Educational Studies. Among her publications are articles in the journals Mortality and Feminist Media Studies, and book chapters in Problematizing Identity, Norms at Work, and Skola i normer (School(ing) in Norms).