This is Learning Experience Design: What it is, how it works, and why it matters.

We've all had memorable experiences that taught us valuable lessons and leave a lasting impression. What if you could design such experiences for the learners at your school, company, or a client? You can—with the breakthrough perspective, methodologies, skills, and tools of Learning Experience Design (LXD).

Whether your background is in design or learning, Niels Floor helps you take responsibility for the entire learning experience: all that happens, what each learner does, how it makes them feel, and how the outcome affects them.

Floor illuminates nine indispensable LXD rules and walks through all six steps of the iterative LXD process: question, research, design, develop, test, and launch. You'll explore his powerful Learning Experience Canvas for designing outstanding experiences; and successfully integrate complementary tools such as Personas, Empathy Maps, and Experience Mapping.

Packed with inspiring examples and enlightening exercises, this book provides all you need to confidently practice LXD yourself and transform more lives through learning.

You'll learn how to

• Discover new possibilities and creative solutions for learning.
• Empathize with the learner and their challenges through design research.
• Craft unforgettable experiences that deliver lasting, meaningful positive impacts.