Basics Graphic Design 03: Idea Generation
Jul 2017 · Bloomsbury Publishing
1.0star
2 reviewsreport
Ebook
200
Pages
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About this ebook
Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Ratings and reviews
1.0
2 reviews
Desmond Boston
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December 11, 2019
The pages on this digital version do not line up with the hard copy. This is incredibly frustrating when there are assignments with information on specific pages given to us, and I have to waste time making sure I have the right pages together. They aren’t off by a page here or there, they are off by as little as one, as much as 12 at times. This digital copy is utter trash.
1 person found this review helpful
About the author
Neil Leonard is a designer and educator; he is a freelance designer and used to work at the Arts University College at Bournemouth, UK, lecturing on the BA in Visual Communication. A graduate of the London College of Communication, his experience of graphic design is broad and encompasses areas as diverse as typography, illustration and new media. Through each of these disciplines an investigative research interest plays a vital part and informs his freelance practice.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.
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