Language Management: From Bricolage to Strategy in British Companies
Natalie Victoria Wilmot
Aug 2022 · Language at Work Book 6 · Channel View Publications
Ebook
176
Pages
family_home
Eligible
info
reportRatings and reviews aren’t verified Learn More
About this ebook
This book draws on case studies of language management within British organisations to examine the decisions they make about language diversity in their professional communications in order to be successful in a multilingual world. It explores the practices that the organisations use to manage language diversity in interorganisational relationships, and why certain practices occur in some situations and not others. The book highlights how organisations rely on individual employees to perform a variety of language tasks and the implications of this; the effect of English as a global lingua franca; and the translation challenges which organisations face. The book demonstrates that practices to manage language diversity are often a result of the resources organisations have at given moments in time, rather than being part of a deliberate language management strategy.
About the author
Natalie Victoria Wilmot is Associate Professor in International Business and Deputy Head of the School of Management, University of Bradford, UK. Her research interests include language management, translation in organisational contexts and qualitative methodology.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
